Walnut growers in California expect a sizable harvest in 2026, coming off of the second largest in state history last year. The California Walnut Board and Commission is working to support growers through product promotion, partnerships and even color descriptors. Board and Commission President Robert Verloop spoke with Matthew Malcolm from California Ag Network to discuss these marketing efforts and more. Watch this quick video and learn more in Pacific Nut Producer Magazine.
Article By
Matthew Malcolm
Editor-in-Chief, Malcolm Media
Award-winning voice and advocate for the nation’s agricultural industries, Matthew Malcolm’s published work has appeared in state, regional and national magazines, radio, television, and social channels, since 2010. Matthew enjoys applying what he learns in ag to a small farming operation he runs. He is also an accomplished professional musician, husband and father.
Joseph Malcolm is an Emmy award winning videographer and editor. He is currently studying at Fresno State University and will graduate with a bachelor’s degree in mass communication and journalism with an emphasis in broadcast and digital journalism. When he’s not working with agriculture or studying at school, he is spending time with his family.