Special Thanks to This Video’s Sponsor! Over the last several months, there has been a lot of news coverage on the wildfires that devastated many parts of the state; however, the actual impact of the wildfires on the North Coast Wine Industry has been exaggerated in some of these reports. That is why Sonoma State University’s Wine Business Institute conducted a study to get some statistical data on the actual effects the fires had on California’s North Coast wine industry. Watch this interview with Executive Director of the Wine Business Institute Ray Johnson as he shares some preliminary results of this study. Read more in American Vineyard Magazine.