Santa Rosa, Calif., (July 20, 2017) – With Sonoma County Winegrowers well on their way to becoming the first 100% sustainable winegrowing region in the United States by 2019, now is the time to expand our education efforts to key stakeholders such as sommeliers, wine buyers and consumers. The goal is to share the benefits of sustainable wine and communicate the many positive impacts it provides to the environment, grape growers, community and consumers. To do that, Sonoma County Winegrowers has announced the hiring of Melissa Vogt as its new Education and Communications Manager.
After moving to Sonoma County in 2012 to pursue her Master’s Degree at Sonoma State University, Vogt knew she wanted to continue following her passion and work in the wine industry. Her dream evolved when she noticed the Sonoma County Winegrowers announcement for the Education and Communications Manager position. She jumped at the opportunity to work with a global leader in wine sustainability. Her responsibilities will include overseeing the communications efforts directed at winegrape growers, the wine trade and influencers, as well as consumers, and educational outreach including tours, events and related activities.
“We are fortunate to add the unique background and skill set that Melissa possesses,” said Karissa Kruse, president of the Sonoma County Winegrowers. She added, “We take great pride in our team and the resources we provide to our grower members and Melissa is a shining example of our commitment to be the best.”
Vogt’s career began as a freelance writer for the Examiner covering wine tasting events in San Francisco. Her talent and experience led to her freelancing for additional publications and expanding her scope of coverage from wine tasting to include food and restaurants throughout Northern California. After earning her Master’s Degree in Rhetoric and Composition, she was hired by Wine Country This Week to write about the wine community. She would later create and produce content for wine offers on SommSelect where, as the wine communications director, she mentored under Master Sommelier, Ian Cauble. With her growing expertise and experience, Vogt was hired in 2015 as the Deputy Editor at Robert Parker’s Wine Advocate where she had the lead role in editing one of the world’s most prestigious wine review publications.
“I am really excited to join Sonoma County Winegrowers,” said Vogt. She added, “I cannot think of a better way to support my local community and pursue my passion than by working on behalf of our region’s winegrape growers and their families.”