La Jolla, Calif., (May 9, 2017) – The University of California today launches Sustainable California, a new media-rich web portal to share its efforts to sustain the world’s sixth largest economy, a site of unequal natural resources and provider of more than half the nation’s fruits, nuts and vegetables. The portal is hosted by University of California Television (UCTV).
Principal project partners are UC Water, UC Agriculture and Natural Resources (UC ANR), CITRIS and the Banatao Institute, the Sierra Nevada Research Institute and UC Merced School of Engineering, among others.
“California has a tremendous diversity of plants, animals, ecosystems and people,” said Glenda Humiston, vice president of UC ANR. “The state also plays an important role in feeding the nation and the world. We are now facing climate change, increasing conversion of agricultural land to urban uses, introductions of invasive diseases and pests, and other threats. UC ANR will share its science-based solutions for California sustainability on this new outlet.”
Sustainable California will broadcast stories of sustainability research and outreach conducted by University of California faculty, scientists and student.
“This is what UCTV is about, connecting Californians to the real-world, inestimable values that the UC provides all of California,” said UCTV Director Lynn Burnstan. “We are very excited to be able to join these partners and give the public direct access to what they are doing for all our benefit.”
As well as a video introduction to the portal, the launch features three fresh videos, spanning natural resources and agriculture. Water in the Balance, from UCWater, is a five-minute journey from Sierra Nevada snowpack through the state’s system of dams and reservoirs to groundwater storage. The first in a series of six episodes, Introduction to Conservation Agriculture Cropping Systems, from UC Agriculture and Natural Resources, features California farmers and UC scientists working together to develop sustainable farming practices. Taking technology to the mountains, Sierra-Net highlights the development of innovative cyber-infrastructure to provide real-time monitoring of the state’s water resources and forest health. Produced by the Center for Information Technology Research in the Interest of Society (CITRIS) and the Banatao Institute, viewers will gain a deeper understanding of natural resources management and innovation.
The channel’s content is appropriate for audiences of all ages and freely accessible to the public online at uctv.tv/sustainable-cal. The integrated video, article and curriculum format of the channel, in addition to its focus on biodiversity, natural resources and low-impact living, provides users both a look at and connection to practical solutions and approaches the UC is developing, making it a valuable resource for professional practitioners, educators, and media outlets.